Winmo's demographic insights will paint a clear picture of your prospect's audience and help you tailor your pitch perfectly.
To find this, look for the Demographics option on a Brand profile page (NB: this functionality will not appear on Company profiles, so make sure you're looking at the right level). See below.
Once clicked, Winmo will zoom you down the page and you'll be able to see a wide range of demographic details, plus that brand's Ideal Customer Profile. Demographic fields tracked include:
- Age
- Gender
- Household Income
- Ethnicity
- Marital Status
- Generation (Millennial, Gen-X, etc.)
- Life Stage
- Region
- Brand Focus
Use our demographic details today to craft your approach, aligning with the exact audiences your prospects are seeking!
Pro tip: You can reverse engineer lists of prospects seeking certain targets, as well. Just use the Advanced Search for Brands and look to the Demographic Targeting filter.
