There's a brand new way to track advertiser activity on Winmo! We are extremely pleased to debut our new spending and impressions data for Connected TV. Via our new insights, you'll be able to see where, when, and how much your top prospects are spending on CTV, all with market-leading accuracy! Read on to see how it all works and where on Winmo you can access these answers.
How Broad is Winmo's Coverage?
Initially we'll be providing CTV tracking across 9 apps/stations! As you'd expect, this figure will continue to grow over time.
Where Can I Find CTV Spending/Impressions on Winmo?
As with other forms of spending data, Winmo users can locate this intel on profile pages, as well as the Advanced Search. Critically, CTV info can be found on the Brand level on Winmo (i.e. not on Company profiles or the Company Advanced Search).
To see what a specific prospect is doing via CTV, simply go to their Brand profile and scroll down to the spending insights section of the page. Look for the CTV header and you'll be able to see top platforms/apps, a month-by-month breakout, and a total CTV spend aggregate over the past 12 months. You can also use this interface to compare specific platforms agains one another (up to 4 at a time, see the Select Platform dropdown at the top right).
If, on the other hand, you want to build lists of CTV spenders, the Advanced Search by Brand is the answer. From there, choose the CTV Spend filter.
All you need to do from there is choose the station (or stations) you're targeting, and plug in your spending min/max. The results will then show the corresponding prospects within the range of stations and spending levels you've chosen.
How Do I Add CTV Insights to My Winmo Subscription?
Easy! Simply click here or reach out to your Winmo Account Manager. We'll gladly get the ball rolling.