We're coming in hot with not one, but two major updates to the platform! Read on for the full details...
WinmoEdge Menus See A Major Update
Experienced WinmoEdge users will already be aware of the drop-down menus at the top of any Edge page. They're a fantastic way of organizing lists of opportunities and are consistently one of the most well-reviewed parts of the platform. So when you check them in the future we think you'll be happy to see even more options!
Here's a brief run-down of what's been added.
- Channels: Simply put, an easier way to define exactly what sort of opportunity we're writing about (digital, TV, influencer marketing, etc.).
- Demographics: You might have seen these previously under the Prospecting Triggers, but we've now broken them out into their own menu, plus have recently added new options/filters.
- Spending Periods: Timing is everything, right? Users on Edge can now also search by when we think the advertisers we're writing about are going to be most active.
Category Searches on the Advanced Search Are Easier Than Ever
Let's say you're running an Advanced Search on Winmo targeting gaming companies. What category do they fall under? Consumer Electronics? Entertainment? Something else?
With our latest update the guesswork is gone. The next time you toggle the Industry filter on the Advanced Search for either Companies or Brands you'll still see the familiar pick-list of available categories, but you'll also see a search bar, too.
Now instead of clicking through the categories, you can simply type in the exact vertical you're targeting. Winmo will do the rest, directing you to the right option. This should be a major time saver and an easier way of surfacing just the right prospects!