Another favorite update to pass along: Q4 spending for 2021 is live on Winmo! Check out total 2021 spending on searches and profiles for a true apples-to-apples, year-over-year analysis.
While it's always good to have the latest data, this quarterly update takes on even greater importance. Not only do you now have insights as to how your top prospects adjusted their ad budgets at the onset of the pandemic, but you'll also be able to see if those adjustments were sticky, or if spenders have returned to a pre-pandemic stance.
Bonus: if you have any Saved Searches that filter by media spend, it's a really good time to check back in. All searches now reflect 2021 figures, which means there's a very good chance new prospects have appeared on your favorite searches.