When viewing brand spend on Winmo, you may encounter advertisers with Mobile Occurrences. This refers to the number of times our partners at Kantar spotted a mobile ad on either the web or an app for the advertiser in question. While we can't monetize this number right now like we do for other types of spending, it's still a useful metric to deduce that at least SOME budget is there for mobile when viewing advertisers with a higher number of occurrences.